Fixed Contact has launched its newest Small Enterprise Now report, revealing that new small and medium-sized companies (SMBs) are leveraging social media and expertise to drive progress and navigate financial challenges. The examine surveyed 1,600 SMBs throughout america, United Kingdom, Australia, and Canada which have been in operation for 5 years or much less.
The report finds that social media is the dominant advertising instrument for early-stage entrepreneurs. Based on the examine, 63% of recent SMBs depend on social media as their major advertising channel, and 73% of respondents stated that each paid and unpaid social media posts are their largest income drivers.
Regardless of this focus, many small companies need to diversify their advertising methods. 33% of recent SMBs think about e-mail advertising an underutilized instrument, and solely 15% leverage SMS advertising regardless of its sturdy engagement potential.
New SMBs are additionally turning to synthetic intelligence (AI) to streamline operations and improve their advertising efforts. The report discovered that 72% of SMBs plan to make use of AI for advertising in 2025, with AI getting used for duties comparable to content material creation (37%), buyer information evaluation (32%), and customized messaging (31%). Moreover, 41% of extremely assured SMB house owners are already utilizing AI to research buyer information.
“It’s tough to be a small enterprise proper now, however what’s clear from our examine is that the spirit, ardour, and resilience of the SMB continues to be fairly sturdy,” stated Frank Vella, CEO at Fixed Contact. “The latest entrepreneurs are digitally savvy, they usually perceive that adaptability isn’t only a survival tactic, it’s a progress technique.”
Whereas optimism is excessive, small enterprise house owners acknowledge ongoing challenges. Almost half (45%) of recent SMB house owners really feel very assured of their enterprise progress for 2025, whereas 55% specific considerations attributable to elements like buyer acquisition, rising prices, and shifting shopper habits. Moreover, 35% imagine financial elements will considerably impression their success within the coming yr.
Regardless of these challenges, 95% of entrepreneurs stated they’d select small enterprise possession once more, with 71% expressing pleasure and 57% feeling proud to be a part of the SMB neighborhood.
Fixed Contact’s findings spotlight the adaptability of recent entrepreneurs as they combine social media and AI-driven expertise into their progress methods. As SMBs search to increase their advertising efforts past social media, AI and automation are set to play a essential position in serving to companies stay aggressive in an evolving financial panorama.
“By harnessing social media to reinforce buyer relationships and embracing superior applied sciences like AI to take care of stability and work smarter, they’re turning challenges into alternatives and redefining what it means to thrive in any financial panorama,” Vella added.
