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Oldsmobile Toronado: Basic Automotive Advertisements | The Each day Drive


1966 Oldsmobile Toronado

I’m not taken with beginning a debate in regards to the first personal-luxury automotive, although I open to ideas that the Ford Thunderbird—in all probability the second-generation—was it. I do need to name out the most effective examples of the breed, nevertheless, and that’s the Oldsmobile Toronado.

Classic Car Ad New for 1966, the massive front-wheel drive coupe was decidedly masculine—one thing supported in early promoting for the automotive—in addition to quick, luxurious, and clearly costly. For ’66, the Olds 98 Vacation Hardtop Coupe began at $4165, whereas the all-new Toro began at an enormous $4617 (that’s $44,500 in 2024 {dollars}). Not solely had Oldsmobile entered a brand new market phase with the Toro, it had additionally launched a brand new flagship.

As could be anticipated—throughout the large coupe’s run—the Toronado was all the time obtainable with the most important engine obtainable to Oldsmobile clients. And, as famous above, the Toronado was all the time outfitted with front-wheel drive. At launch, the Toro was the primary front-drive American-brand automotive because the Twine 810 and 812 have been discontinued in 1937.

The Toronado was a part of the Olds lineup between 1966 and 1992, and adjusted dramatically every time it was redesigned. A fast recap of all 4 generations of the Olds flagship:

 

First Technology: 1966-1970

Size (inches): 211-215

Weight (kilos): 4500

Ideas: Absolute design perfection.

 

Second Technology: 1971-1978

Size (inches): 220

Weight (kilos): 4800

Ideas: Chubby. Sportiness gone.

 

Third Technology: 1979-1985

Size (inches): 204

Weight (kilos): 3800

Ideas: Spot-on good design for the day.

 

Fourth Technology: 1986-1992

Size (inches): 188-200

Weight (kilos): 3300

Ideas: Regarded like a puffed-up Cutlass Calais. Mistake.

 

It’s price noting that, although dramatically downsized, the third-generation Toronado was, by far, the best-selling model of the automotive. With its edgy, purposeful creases, and bulldoggish sense of substance, the 1979-1985 Toros hit the market in precisely the proper means, with a design conveying each effectivity and broad-shouldered luxurious.

The fourth-generation Toros have been a letdown. Additional downsized, the final Toros appeared an excessive amount of like smaller vehicles within the Olds lineup, but price dramatically extra. Additional, a V8 engine was now not supplied, which was a disappointment to many returning clients.

Collected listed below are ten basic Toronado print advertisements. And when you’ve got a favourite mannequin yr or technology of Oldsmobile’s basic personal-luxury automotive, inform us about it. The place to go away feedback is down beneath.

Oldsmobile Toronado: Basic Automotive Advertisements

 

1966 Toronado

 1966 Toronado, Red
1966 Toronado Advert

 

1968 Toronado

1968 Toronado Ad, Green
1968 Toronado Advert

 

1970 Toronado

1970 Oldsmobile Toronado Ad, RED
1970 Toronado Advert

 

1972 Toronado

1972 Oldsmobile Toronado Ad, Green
1972 Toronado Advert

 

1974 Toronado

1974 Oldsmobile Toronado Ad, Tan
1974 Toronado Advert

 

1977 Toronado

1977 Oldsmobile Toronado Ad, XSE, Silver
1977 Toronado Advert

 

1980 Toronado

1980 Toronado Ad, XSE, Red, T-Tops
1980 Toronado Advert

 

1982 Toronado

1982 Oldsmobile Toronado Ad, Moonroofr
1982 Toronado Advert

 

1987 Toronado

1987 Oldsmobile Toronado Ad, RED, Troféo
1987 Toronado Troféo Advert

 

1991 Toronado

1991 Toronado Troféo Ad, RED
1991 Toronado Troféo Advert

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Comply with Tom on Bluesky

Oldsmobile Toronado Footage

Click on beneath for enlarged photos

 

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