AI corporations went all weapons blazing into December 2024. The brand new yr brings sturdy alerts of transformation as AI, generative AI, and agentic AI get multidimensional.
What AI information emerged in December?
- Dec 2: World Labs launched a spatial intelligence AI system that generates 3D worlds from pictures (Supply)
- Dec 2: Musk recordsdata injunction to dam OpenAI’s for-profit transition and forestall anticompetitive conduct (Supply) + (Supply)
- Dec 4: Google DeepMind launched Genie 2, which converts pictures into interactive 3D environments (Supply)
- Dec 5: OpenAI launched ChatGPT o1, a brand new Professional mannequin with a promise of multimodal inputs, extra reliability, and limitless use (Supply)
- Dec 5: Microsoft launched the Copilot Imaginative and prescient AI assistant for Copilot Professional subscribers that explores a brand new stage of human-computer interactions (Supply)
- Dec 6: Former PayPal exec and enterprise capitalist David Sacks named the White Home’s “AI & Crypto Czar” for the Trump administration (Supply)
- Dec 9: Reddit launched Reddit Solutions, a brand new AI-powered function to allow conversational seek for US-based customers (Supply)
- Dec 10: Yelp releases AI-powered assessment insights, enterprise discovery, and sensible choice promoting options (Supply)
- Dec 11: Google releases Gemini 2.0 with AI agent capabilities and worth provides for multi-modal question responses (Supply)
- Dec 17: OpenAI introduces new search to 4o for all free customers (Supply)
The G2 Take
We parsed all of the AI information, analyzed it utilizing G2 knowledge, and distilled it into an important issues you might want to know. Let’s dive in.
OpenAI and Google proceed to duke it out
Whereas OpenAI had 12 days of launches and introduced its ChatGPT Professional plan’s $200 pricing, Google has outperformed OpenAI as Gemini now ranks #1 on the Chatbot Enviornment Leaderboard. Contemplating multifaceted elements of community-driven analysis, it’s value noting that The G2 AI Chatbot Grid reveals Gemini & ChatGPT neck and neck, with Gemini being #1 in market presence whereas ChatGPT is #1 in consumer satisfaction.
Supply: G2 Grid® for AI Chatbots
OpenAI now gives superior voice mode, multimodal inputs and uploads, knowledge evaluation, and picture era to its Professional plan customers.
Google’s Gemini 2.0 brings free AI reasoning, multimodal, and agentic capabilities. Its household of fashions additionally gives pictures, video, and audio outputs — whereas buckling up its agentic AI capabilities by Undertaking Mariner’s highly effective updates that can assist customers accomplish advanced duties.
OpenAI vs Google: updates in contrast |
||
|---|---|---|
|
OpenAI |
|
Operate |
|
Sora |
VEO 2 |
Video era |
|
Video function in ChatGPT voice mode |
Undertaking Astra |
Common AI assistant with viewing capabilities |
|
OpenAI o1 |
Gemini 2.0 Flash |
Household of AI fashions |
|
ChatGPT Search |
Google AI overviews |
Search |
Amidst OpenAI’s restructuring following its current $6.6B funding spherical, its authorized battles, and the ambitions to construct an promoting mannequin and agentic AI, will its $200 ChatGPT Professional plan be a sensible transfer? Particularly, whereas its American and Chinese language rivals provide their fashions without cost.
As competitors heats up, the definition of what makes an AI mannequin “good” is evolving. Low latency, enhanced efficiency, multimodal assist, and complex problem-solving are not hallmarks of fine AI fashions — they’re the baseline expectations.
China is creating its fashions at decrease prices and in a lot shorter durations. Alibaba’s Qwen QVQ open supply and DeepSeek-V3 exemplify this development. It will not be lengthy earlier than software program patrons and AI customers count on the identical effectivity from American AI corporations.
This begs just a few questions:
- Will AI choices get costly as efficiency necessities rise?
- How will agentic AI suppliers differentiate themselves in a sea of AI brokers?
- How will AI corporations sort out mannequin coaching prices, knowledge middle upkeep, and sustainability sooner or later?
The ability of community-driven content material meets AI
AI-powered search, enhanced content material discovery, and multi-level querying are more and more turning into important to consumer expertise.
If Google’s AI overviews weren’t disruptive sufficient, its strategic accomplice Reddit now makes use of AI to create cross-Reddit summaries and let customers bounce into threads a lot quicker with minimal effort.
Pairing group critiques with AI to research shopper sentiment and contextual understanding is taking middle stage. Neighborhood-driven platform Yelp is utilizing its AI LLM to assist customers derive eating insights by critiques of native companies. It then helps customers discover trending eating places by personalised feeds and AI-stitched movies.
And did we point out how AI is reshaping promoting? Yelp’s AI-powered sensible choice helps advertisers maximize attain and crush promoting objectives by routinely choosing, testing, and optimizing an excellent assessment.
Get the most popular advertising and marketing tea from G2.
Sustain with what’s actually taking place in advertising and marketing with the G2 Tea publication. Subscribe right here
Artificial media will remodel consumer expertise
World Labs’ 3D AI system, adopted by Google’s Genie 2, propels buyer expertise and media manufacturing right into a multisensory path, leaping past 2D text-to-image creation.
In the meantime, the promise of sensible digital manifestations, interactive experiences, and real-time management would possibly deliver triggering reminiscences of the short-lived metaverse, the place entrepreneurs misplaced hundreds of {dollars} on failed branding initiatives.
Artificial media, nonetheless, is best positioned and can be capable to obtain what the metaverse couldn’t. Think about not having to fret about tech-heavy initiatives that depend on a staff of coders, platform integration consultants, and UI/UX designers for a customer-facing marketing campaign! Entrepreneurs will be capable to create belongings and campaigns which are versatile and platform-agnostic, enabling efficiency at scale.
We foresee entrepreneurs, animators, and content material creators actively utilizing artificial media to have interaction audiences and ship interactive buyer experiences in industries like retail, gaming, journey, and training.
Actually, our newest G2 Winter Experiences 2025 reveals that artificial media is the second fastest-growing AI class after e-commerce, with 20 new merchandise added within the final quarter.
Supply: G2 Winter Experiences 2025
Inventive businesses, however, might want to reposition themselves as an growing variety of AI-driven artificial media instruments out there to in-house advertising and marketing groups will improve the effectivity of artistic workflows. Companies will both elevate or eradicate their very own prominence throughout this wave of change.
Browsers will not simply be browsers
Open AI’s superior voice mode, Gemini Flash’s browser agent capabilities, and Microsoft’s Copilot Imaginative and prescient are redefining expectations of the worth customers can derive from a browser. Your browser will now be capable to see, hear, and work together with you. Count on to quickly be capable to open a browser, click on on the agentic AI plug-in, and immediate it to navigate websites, carry out duties, and observe processes.
Microsoft’s Copilot Imaginative and prescient, which goals at a privacy-first Edge browser companion expertise, may assist customers store on-line, make selections, and never really feel lonely whereas planning main experiences for themselves.
There’s a enormous alternative for retailers and journey manufacturers to maximise their belongings, metadata, and branding efforts and guarantee visibility not simply to people but in addition to AI bots. Nevertheless, they might want to make greater investments in firewalls to safeguard their techniques and prospects from undesirable bots.
The way forward for AI within the USA could possibly be dictated by a “czar”
That is proper, we’re speaking a couple of new place inside the Trump administration.
Whereas the brand new workplace members intention to outline the destiny of America’s tech economic system, coin America’s AI positioning as a world chief, and steer away from the affect of huge tech on politics, the appointment of David Sacks (Trump’s AI & Crypto Czar) and Elon Musk (Division of Authorities Effectivity co-lead) paints an image of contradiction.
David Sacks is a enterprise investor with ties to Elon Musk and outstanding expertise figures from their PayPal days.
4 pitfalls advertising and marketing leaders should keep away from
- Overlooking the monetary elements related to AI adoption, comparable to coaching prices, knowledge middle upkeep, and sustainability, can result in inefficient spending and long-term operational challenges.
- Failing to implement AI-enhanced buyer interactions, comparable to conversational AI search options, may end in decrease buyer satisfaction and aggressive drawback.
- Not creating a plan for asset growth to make sure your model is well discoverable and uniquely identifiable will result in misplaced alternative prices.
- Inventive businesses and advertising and marketing groups that resist testing and adopting multi-modal AI in content material creation danger lowered effectivity and innovation, probably diminishing their market relevance.
Chapter 2025: AI growth and moral issues
AI is fast paced within the path of having the ability to purpose, see, and interact with people in human-like conversations, which reveals promise for the business’s progress towards synthetic normal intelligence (AGI).
Multi-region growth plans and multilingual content material will ultimately be the norm and never the exception as AI engines get smarter, extra seasoned, and extra regional.
Initiatives like Google’s Astra and Microsoft’s Copilot will penetrate and redefine human-machine interplay heading into 2025.
Musk’s transfer to sue OpenAI probably stems from his private curiosity in Grok. This brings us to the burning query: will AI reforms and compliance tips be designed purely to learn and safeguard the lots? Or will they drive Silicon Valley agendas? Will future tips have an effect on how AI tech is constructed and deployed?
Need to get the Tech Alerts round-up evaluation each month? Subscribe to the G2 Tea publication right now to benefit from the hottest takes in your inbox.
Edited by Supanna Das
